In this project I was tasked to create a brand identity for a charity of my choice. I chose  Lorne 2 Fairhaven 4 Mental Health, which is an ironman like event run on the Surf Coast, VIC which is run by my friend James McGlashan. James started the event in 2019 due to the unfortunate passing of his mate Finley Dale. The event attempts to raise money and awareness towards mental health and more specifically mens mental health by giving all the proceeds of the event to Movember. 

The event itself is a physical challenge that consists of a 14km board paddle, 32km bike ride and a 16km run along the Great Ocean Road between Lorne and Fairhaven. Participants can do which ever leg of the challenge they wish whether it be just the run or even all 3.

I created a Brand Book, which consists of the brand guidelines and applications that will be used to promote the event but also will be used by the participants and viewers on the day of the challenge. The applications range from posters and billboards to social media tiles and a website.